search marketing

Where Are Your Website Visitors Coming From?

Written by Paul Steinbrueck

I just wrapped up sending monthly reports to our search marketing (SEO) clients – both church SEO and local business SEO clients.  Two of the things I look closely at each month are how many visitors came from search engines and what percentage of visitors came from search engines.

In the month of June our clients received on average 54% of their visitors from organic search (search listings not paid search ads).  They ranged from a low of 40% to a high of 66%

Do you know where your website visitors are coming from?

It’s easy to find out.

First, make sure you have Google Analytics integrated with your website.  If you don’t, it’s easy to setup.  You just setup a Google Analytics account and they give you a snipet of code to put into the header of your website.

(Note: If you use OurChurch.Com’s WP-EZ Website Builder, you don’t even have to add the snippet of code – just go to the WP-EZ Dashboard, go under “More” -> “Google Analytics” and put your Google Analytics ID into the form.)

To see where your visitors are coming from.  Login to Google Analytics, click the “Acquisition” option in the left menu and click “Overview.”  Here’s a screenshot.

google-analytics-acquisition-overview

Remember…

Data is your friend.

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Post a comment and share…

  • What percentage of your visitors came from organic search last month?
  • What other insights did you learn about your website visitors from Google Analytics

About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

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