search marketing

State of the Union of Church, Ministry and Search Engines

Written by Paul Steinbrueck

search enginesMarch is Search Marketing Month at OurChurch.Com.  That means we will be putting extra emphasis on issues related to search engines, optimization, and paid search listings.  We will be focusing a good bit of our blog posts here at Christian Web Trends on search engine related issues as well.

It’s always good when talking about a topic to have a good idea of where your audience is on that topic.  So, I’d like to open the month and the conversation by listening.

I remember when OCC first started providing search marketing services about 6 years ago, it was an uphill battle just to convince people that their search rankings mattered.

Now just about everyone says search rankings are important, but there also seems to be a disparity between how important organizations say search rankings are (very) and how much time and money they’re willing to budget towards improving them (little to none).

I also hear a lot of confusion about how to know if a site is doing well in search engines, what keywords to target, and how to improve a site’s search rankings.

So, where does your organization stand when it comes to search engines?

  • How important are search rankings to your organization compared with other marketing efforts?
  • What have you done or are you doing to improve them?
  • How well is your site doing in search rankings and how do you know?
  • What specific questions/issues regarding search engines do you have?

While you’re thinking about what you’re going to write in your comment, why not take 2 seconds to vote in this week’s poll over in the right sidebar.

About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.


  • Very interesting thought, they need to be able to find you if you want to help them. What is the point of posting good content to help people if when they enter the keywords they don't find you?

    I try to keep my keywords and website information upatated on my meta tags. And submit my site to some of the major search engines, but other than that I really don't know what to do.

    • Tom, thanks for your perspective. Hopefully some of our posts this month (along with articles we've posted on will help do-it-yourself SEOs such as yourself improve your search rankings.

      We'd also like try to change the perspective most people have of search marketing as a budget expense. When it's done well, search marketing produces a positive return on investment. It generates more revenue than it costs.

  • I think it is very important to focus some efforts on search engine ranking and optimization if the organization is planning to offer fresh, engaging and frequent materials online. I have been reading some of the church websites review here on OurChurch blog. And many times, they were pretty poor.
    The Christian organizations (especially local ones) need to recognize tremendous opportunities online, as people spend great amount of their time online.

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