communications conferences

#Cultivate 1: Phil Cooke

Phil CookeWriter, Filmmaker, Media Consultant. Founder of Cooke Pictures in Burbank, California and co-founder of TWC Films in Santa Monica.

  • There’s an enormous amount of media clutter.
  • We’re bombarded by 3,000-5,000 ad messages a day.
  • There are two results of this…
  • First, content has become shorter.  From books to theater to movies to sitcoms to blogs to YouTube to Faceboook and now to 140 character messages at Twitter.
  • Second, we are spending less time creating each media.
  • Four questions to consider:
  • 1) What are you really trying to do? (with your life, your church)
  • 2) How do you deal with ambiguity?
  • 3) Are you asking the right questions?
  • 4) Stop thinking about how much will it cost and When will it be ready?


1) What are you really trying to do? (with your life, your church)

  • Argh! Lost my notes from this discussion.
  • From our group – Trying to make fully devoted followers of Christ, Trying to communicate more effectively, Trying to redesign our website

2) How do you deal with ambiguity?

  • I make things up and hope its true later. 😉
  • The gospel is the answer. (Yes, but how do we communicate that to the culture)
  • From our group – Stick to your guns, get to the point, stay focused, don’t try to do too many things.

4) What are the right questions?

  • What do we need to stop doing as a church?  How do we do less things more effectively?
  • Who does this glorify? (You, your ministry, or God?)
  • How to we lean into what God is already doing?
  • How do people want to be communicated with?
  • Are we being purposeful with the tools we’re using? (Just because you can do something doesn’t mean you should)
  • Am I wasting my time doing what I’m doing?

Spend less time on what is urgent and more time on what really matters.

About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.