Tag Archives: website design
Interview: How One Christian School Doubled Enrollment Using Online Marketing

Interview: How One Christian School Doubled Enrollment Using Online Marketing

Knowing the difficult time a lot of private schools are having during this recession, I took the opportunity to speak with Principal Snow about what it’s been like for her being principal of a private, Christian school during a recession. And she explained how they utilized their website and search marketing to double enrollment in only three years.

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The Top Five Reasons Organizations Don’t Do Usability Tests And Why Those Reasons Are Stupid

Over the past week I’ve written about what usability tests are, why they are beneficial for businesses and organizations and how any company/org can perform usability tests. Hopefully, everyone has already started planning their next usability test, but just in case you’re not yet sure, I thought I’d address some common reasons organizations don’t do usability tests:

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Using LiveStream For Usability Testing

In my previous articles about usability testing, I wrote about ways for businesses and organizations to perform their own usability testing with minimal cost, time, and difficulty. One of the great online features that make this possible is LiveStream.com with Procaster. No, this is not a paid endorsement. We were just so thrilled with LiveStream’s service when we did our last usability test that I had to share.

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Quick And Easy Usability Tests Part 2

In my last article I wrote about what you would need for your usability test. You can see that information here in part 1. Today, I’m going to write about the process of the usability test. How do you perform a usability test?

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Quick And Easy Usability Tests Part 1

Last week I wrote about what a usability test is and why it is a great tool anyone and everyone should use. Usability tests can be real eye-openers, revealing things about your website that you never realized. These revelations can be the difference between having a successful website and an unsuccessful site or the difference between having a good site and a great site. It may even be the difference between whether your online company thrives or fails. Today, I’m going to write about how any company or organization can perform usability tests quickly, cheaply, and effectively.

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Why Everyone Should Perform Usability Tests

I wish I could say “why aren’t you doing usability tests? Everyone else is.” But it’s simply not true. Most companies and organizations don’t do usability testing and they are missing out on a great opportunity. Church staffers and other non-business people you need to read this too. While businesses can certainly benefit from usability testing, so can churches…and anyone else with a website for that matter. So, what is usability testing and why is it so important for you to start doing it?

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