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Should Churches Use Automated Voice Messaging Systems?

By Paul Steinbrueck Jul 13, 2012 227204 Comments2012-07-13+16%3A56%3A57Paul+Steinbrueck

Many of us have a negative impression of automated voice messaging systems due to their abuse by telemarketers and political candidates, but with email delivery problems on the rise could they be a useful addition to the church communicators toolbox?

church, communications

email, phone, voice

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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