By Paul Steinbrueck Dec 14, 2012 233627 Commentshttp%3A%2F%2Fblog.ourchurch.com%2F2012%2F12%2F14%2Fonline-gift-5-relevance-perspective-newtown-c%2FOnline+Gift+%235%3A+Relevance+%26+Perspective+%28re%3A+Newtown%2C+CT%292012-12-14+21%3A01%3A27Paul+Steinbrueckhttp%3A%2F%2Fblog.ourchurch.com%2F%3Fp%3D23362
In light of the tragic mass shooting in Newtown, CT, when there’s a crisis, give those you communicate the gift of scrapping your previous plans and being sensitive and relevant to the situation.
Which best describes your organization's approach to assessing the value/ROI of social media?
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