Christian Web Trends Blog

Tag Archives: tactics

Tactics without strategy is the noise before defeat. -Sun Tzu

How to Develop a Communications Strategy – with 6 Words

By Paul Steinbrueck May 21, 2013 243156 Comments2013-05-21+13%3A44%3A29Paul+Steinbrueck

Don’t have a communications strategy? Not sure how to develop one? You’re not alone. In this post, we prune the strategic planning process down to it’s basic elements – 6 words.

misc

communications strategy, strategic planning, strategy, tactics

What Is a Communications Strategy?

By Paul Steinbrueck May 13, 2013 2428315 CommentsWhat+Is+a+Communications+Strategy%3F2013-05-13+21%3A26%3A43Paul+Steinbrueck

When it comes to communications, sadly most organizations fail because they have no plan. What is included in a communications strategy? Why do you need one? Find out!

communications

Communications, plan, strategy, tactics, target audience

Practical Steps to Getting Started in Social Media – Step 6: Implement & Adjust

By Paul Steinbrueck Oct 14, 2010 28902 Comments2010-10-14+14%3A14%3A23Paul+Steinbrueck

Once you understand a social media platform, have goals, and a plan, it’s time to implement and make adjustments. Adjustments can be summed up in the 6 fundamental questions: who, what, where, when, why, and how.

social networking

Facebook, game plan, social media, strategy, tactics, tools, twitter

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

View Results

Loading ...

Polls Archive

[Your user agent does not support frames or is currently configured not to display frames.]	[Your user agent does not support frames or is currently configured not to display frames.]
[Your user agent does not support frames or is currently configured not to display frames.]	[Your user agent does not support frames or is currently configured not to display frames.]