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Adventures in Social Networking

By fgcglenpool Jun 30, 2009 5024 CommentsAdventures+in+Social+Networking2009-06-30+11%3A06%3A38fgcglenpool

This is a guest blog article by Wendy Spoon, web administrator of First Grace Church in Glenpool, Oklahoma. My husband and I set off to our yearly get-away to The Arcadian Inn Bed and Breakfast in Edmond, Oklahoma to celebrate our anniversary. But it ended up being the beginning of our “Adventures in Social Networking”. [...]

social networking

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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