Michael Hyatt, CEO of Christian book publisher Thomas Nelson, has an excellent post this morning explaining his new Facebook strategy. He went into Facebook with no strategy – well, no defined strategy. His strategy by default was simply to accept all friend invitations figuring the more friends the better. He ended up with thousands of friends… and along with them lots of messages, solicitations, and other annoying garbage which left him on the verge of deleting his FB profile.
After a lot of thought and input from readers of his blog, he decided to keep his FB profile but implement a new “friend” strategy.