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Tag Archives: Matt Farina

Farewell Geeks and God Podcast

By Paul Steinbrueck Oct 22, 2009 8994 CommentsFarewell+Geeks+and+God+Podcast2009-10-22+14%3A31%3A39Paul+Steinbrueck

This post is long over due, but last month after a 3 ½ year run Matt Farina and Bob Christianson (aka Rob Feature) recorded the final episode of the Geeks and God podcast. I have never been a big consumer of podcasts because I don’t have a lot of drive time or other time conducive [...]

technology

Bob Christianson, Geeks and God, Matt Farina, podcast, Rob Feature

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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