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Tag Archives: mass media

Trust Agents 1a – Who Do You Trust?

By Paul Steinbrueck Oct 14, 2009 85015 Comments2009-10-14+14%3A32%3A33Paul+Steinbrueck

Who are you? (Who are you? Who, who, who, who?) I really wanna know (Who are you? Who, who, who, who?) So goes the song “Who are you?” by The Who. A little mental background music for this post. Chris Brogan and Julien Smith kick off their book Trust Agents by telling the stories of [...]

communications, social networking

Chris Brogan, Julien Smith, mass media, Trust Agents

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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