Christian Web Trends Blog

Steve Fogg is running an excellent series on his blog about church marketing myths.

I realize many inside the church see advertising and branding as worldly evils. But I think that’s sad, because there are many lessons the world of secular marketing has to offer the church. If we’ll only listen.

Because a mobile phone is with us 24/7, we have opportunities to use it as an extension to a personal conversation.

Are SEO services helpful for older, established sites? Depending on how old and established a site is, the need for an aggressive SEO service may not seem as urgent. That said, there are three key reasons an SEO service is still important and effective for older, established sites.

Once you’ve started search marketing for your website, it’s important to track how you are doing in the search engines, measure the success of your efforts, and find ways to improve your results. Here are five free tools to help you measure the search marketing for your website:

Unlike just about any other form of marketing, search marketing has the ability to provide you with an ever increasing amount of free traffic to your website. With this in mind, I want to encourage everyone of you with a website to start marketing your website in the search engines. To help get you started, here are 5 free tools you can use to get the SEO ball rolling for your website.

Is your church online? Most people start looking for things online. So, your church needs to be online for them to find you. Knott Avenue Christian Church is doing that. See how and see what the results have been.

Search Engine Marketing can be a very effective way of not only generating traffic to your website, but targeting the specific traffic that is interested in what your website has to offer. This has the effect of not only increasing the traffic to your website, but also increasing the conversions on your website. This may mean more sales, more visitors to your church, or, as in the case of Christian Leadership University, more students. Here’s how.

Clint Runge is the kind of guy who likes 7-11 Mountain Dew Slurpees and Velcro shoes. His saving grace is that he does great creative. As cofounder and creative director of Archrival, a distinguished youth brand strategy and design firm, Runge kicks the tires and lights the fires for clients such as Red Bull, Facebook, [...]

As I look around the exhibitors area at the FL/GA Lutheran Educators conference, almost every exhibitor has a bowl of candy on their table, usually peppermints, chocolate kisses, peanut butter cups, or some assortment.  The theory is that people will see the candy, stop at the exhibit to take a piece, and then learn about [...]