What if your marketing team was not just people in your department and not just all employees in your organization but your customers, volunteers, members, parents and donors? You can do it by creating a “we” culture.
Social Media is a different market place. Many people have made the mistake of thinking it’s like any other medium. They try to promote their product the way they would on any other medium… they shamelessly self promote… hello used car salesman.
There seems to be an “If you build it, they will come” mentality with some bloggers. Nothing could be further from the truth. Successful bloggers, proactively reach out to people to build their audience. Here are some of the ways I do that.