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Lifeway Research Reveals Churches Still Missing Website Opportunities

By Paul Steinbrueck Jan 26, 2011 199461 Comment2011-01-26+21%3A56%3A29Paul+Steinbrueck

Lifeway Research has released the results of a survey conducted to shed light on how churches are using their websites. While church websites are getting better, most are still missing opportunities.

church, communications, web design

church, event registration, interactive, newsletter, prayer, website

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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