Browsing: influence

One real advantage of the Internet, social media in particular, is that it has become the great equalizer. People from all walks of life can become major influencers of others. So, what is influence, why is influence important and what are some of the ways we can improve our influence on the Internet?

Who remembers the movie Jerry Maguire? Jerry, a Sports Agent, has an encounter with his conscience which results in a life altering mission statement. He arrives at the conclusion that more personal attention is required – that it is more about the people they represent than the money that that can get from them. On the web it may be a bit more difficult to maintain a personal touch because you can’t always look each other in the eye and watch for non verbal cues. Yet, more than ever before, the Web is far more ‘humanized’ – we are able to express ourselves better and engage better and it is only going to improve.

In order to be an affective ‘Agent Zero’ we must follow 5 simple, yet very important steps. Many Agent Zeros will naturally do these steps without realizing it. That’s what makes them so good at what they do. As you read through my explanations of these steps think about your own position within your church and make a list of how you apply each step to your specific area of ministry.

Last week I wrote about why I believe Willow Creek and Saddleback and Losing Influence while North Point and LifeChurch.tv are Gaining Influence. Thanks to all of you who joined in the conversation. Thanks in particular to all of you at Willow Creek, Saddleback, North Point, and LifeChurch.tv folks who added your insight to the post. Based on your comments, there are 4 areas I want to address. (And sorry to disappoint some of you, but Reveal is not one of them.)