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Tag Archives: Inbox Zero

Social Networking Round Table – Part 1

By Paul Steinbrueck Jun 3, 2009 3967 Comments2009-06-03+16%3A00%3A16Paul+Steinbrueck

Social networking has taken the world by storm. Though it can trace its roots back more than a decade to discussion forums and blogs, social networking has exploded with the popularity of sites like MySpace, Facebook, and Twitter. It seems like every day there’s a new social networking site or social networking tool that the [...]

blogging, social networking

Facebook, Inbox Zero, twitter

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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