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Tag Archives: Gen X

#Cultivate 2: Clint Runge

By Paul Steinbrueck Oct 27, 2009 9380 Comments%23Cultivate+2%3A+Clint+Runge2009-10-27+19%3A26%3A56Paul+Steinbrueck

Clint Runge is the kind of guy who likes 7-11 Mountain Dew Slurpees and Velcro shoes. His saving grace is that he does great creative. As cofounder and creative director of Archrival, a distinguished youth brand strategy and design firm, Runge kicks the tires and lights the fires for clients such as Red Bull, Facebook, [...]

communications, conferences, social networking

branding, Gen X, Gen Y, marketing

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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