Christian Web Trends Blog

Tag Archives: ecommerce

How much of your Christmas shopping did you do online in 2010?

By Paul Steinbrueck Dec 29, 2010 196722 Comments2010-12-29+12%3A00%3A04Paul+Steinbrueck

There are always a lot of predictions made about eCommerce during the Christmas season. But predictions don’t always match up with reality. Here’s what I bought online for Christmas. What did you get online this year?

misc

Christmas, ecommerce

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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