Tag Archives: case study

Growing Through Search Marketing – A Case Study

Search Engine Marketing can be a very effective way of not only generating traffic to your website, but targeting the specific traffic that is interested in what your website has to offer. This has the effect of not only increasing the traffic to your website, but also increasing the conversions on your website. This may mean more sales, more visitors to your church, or, as in the case of Christian Leadership University, more students. Here’s how.

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School Search Marketing – A Case Study

School Search Marketing – A Case Study

In an economic recession, people tend to reduce unnecessary spending. This may mean changing little things, like not going to the movies or eating out as much, however, it can also mean changing big things, like whether a child goes to public or private school. One way a family can quickly save $5000 a year is to stop sending their child to a private school. While many schools are resigned to the fact that they are going to see enrollment go down until the economy turns around, at least one school is planning to see their enrollment go up. How?

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Local Business Search Marketing – Case Study

Local Business Search Marketing – Case Study

One group, however, that has been slow to move online is local businesses. These tend to smaller businesses that only provide their product or service to a specific geographic location, their city. For them the Internet seemed, and in some ways was, to broad to be effective, but all that has been changing in the last few years. The Internet is now the most important place for local businesses to market themselves.

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