Informing People on Their Terms
Thursday, January 18th, 2007 by Paul SteinbrueckIn our last blog article I posted some 2007 predictions, focusing on trends in communication technology and their impact on Christian ministry. The prediction that sparked the most comments and the one I’ve been thinking most about recently is, “Organizations will have to inform people on their terms.”
What are “their terms?” How does an organization, whether it’s a church, a ministry, a school, a business, or some other type of organization, determine the best way to communicate with its audience (congregation, clients, parents, students, etc)? What do you do if your audience is so diverse that includes some people who don’t even use computers and others for whom their computer is practically an appendage? (more…)


