November 6th, 2009 by
PhillipGibbWho remembers the movie Jerry Maguire? Jerry, a Sports Agent, has an encounter with his conscience which results in a life altering mission statement. He arrives at the conclusion that more personal attention is required - that it is more about the people they represent than the money that that can get from them. On the web it may be a bit more difficult to maintain a personal touch because you can’t always look each other in the eye and watch for non verbal cues. Yet, more than ever before, the Web is far more ‘humanized’ - we are able to express ourselves better and engage better and it is only going to improve.
November 4th, 2009 by
Graham BrennaIn order to be an affective ‘Agent Zero’ we must follow 5 simple, yet very important steps. Many Agent Zeros will naturally do these steps without realizing it. That’s what makes them so good at what they do. As you read through my explanations of these steps think about your own position within your church and make a list of how you apply each step to your specific area of ministry.
November 2nd, 2009 by
GregAtkinson“No matter where they go, trust agents have a desire to connect good people together. We refer to this as being Agent Zero; being in the center of a network and being able to spread ideas.”
October 30th, 2009 by
Jan CoxLeverage is where Chris Brogan and Julien Smith take us throughout the second half of chapter four. But it was one sentence toward the middle of chapter four that’s been swirling around in my brain for the last few days… “Don’t ever sell to your audience. Instead, be their gatekeeper.”
October 28th, 2009 by
evdaddyOnline communities are valuable. They can be reached more quickly and leveraged more effectively, and the right kind of trust agent can work with those communities to effect actionable change.
October 27th, 2009 by
Paul SteinbrueckClint Runge is the kind of guy who likes 7-11 Mountain Dew Slurpees and Velcro shoes. His saving grace is that he does great creative. As cofounder and creative director of Archrival, a distinguished youth brand strategy and design firm, Runge kicks the tires and lights the fires for clients such as Red Bull, Facebook, [...]
October 27th, 2009 by
Paul SteinbrueckDoes social media empower or impair our call to act as the body of Christ? Let’s examine together how we might learn from Christ’s work of applying everyday scenarios as life lessons—in common language, wrapping His message in simple, yet soul-gripping stories.
Ryan Wynia - I lead social brand innovation at a new brand consultancy called [...]
October 26th, 2009 by
mynameisbrandonThe dynamics of community and culture seem to be the same, wherever you may find yourself.
For example, I work in campus ministry. The university community is unique and as a campus missionary of sorts, I must know the culture. I must learn its language, find its gathering places, and know its nuances. I must submerge myself into the community if I want to effectively develop relationships with college students, earn their trust, and ultimately earn the right to share the gospel with them.
Essentially, I must become “one of them.”
(And, may I say, it’s a rough job. Somebody has to go to all those football games!)
October 23rd, 2009 by
Adam ShieldsI explored Amazon in preparing this post. I am reading Trust Agents on my Kindle. But I was in Chicago earlier this week and left the kindle in the rental car. I was caught up, but hadn’t read my part yet. So I discovered that you actually can read a whole [...]
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