October 7th, 2009 by
Kurt SteinbrueckIn my previous articles about usability testing, I wrote about ways for businesses and organizations to perform their own usability testing with minimal cost, time, and difficulty. One of the great online features that make this possible is LiveStream.com with Procaster. No, this is not a paid endorsement. We were just so thrilled with LiveStream’s service when we did our last usability test that I had to share.
September 21st, 2009 by
Kurt SteinbrueckLast week OurChurch.Com attended the FL/GA Lutheran Educators Conference in Daytona Beach. While at the conference I lead a workshop about how Christian schools can use Google to achieve full enrollment. This topic takes on even more importance in the current economic climate where most private schools are seeing a drop in enrollment. These are some key notes from the workshop
May 28th, 2009 by
Kurt SteinbrueckIn an economic recession, people tend to reduce unnecessary spending. This may mean changing little things, like not going to the movies or eating out as much, however, it can also mean changing big things, like whether a child goes to public or private school. One way a family can quickly save $5000 a year is to stop sending their child to a private school. While many schools are resigned to the fact that they are going to see enrollment go down until the economy turns around, at least one school is planning to see their enrollment go up. How?
May 22nd, 2009 by
Paul SteinbrueckKurt posted a provocative blog article on Church Marketing Online entitled Is Your Church Putting Money Before God? In it he makes the claim that the reason most churches don’t optimize their websites for search engines is because they care more about money than about reaching people in their communities. He makes the case that [...]
May 20th, 2009 by
Kurt SteinbrueckOne group, however, that has been slow to move online is local businesses. These tend to smaller businesses that only provide their product or service to a specific geographic location, their city. For them the Internet seemed, and in some ways was, to broad to be effective, but all that has been changing in the last few years. The Internet is now the most important place for local businesses to market themselves.
May 13th, 2009 by
Kurt SteinbrueckIt’s a question a lot of people face, especially in a tough economy. Do I really need a service that is ongoing or will I be fine just optimizing my website for the search engines and forgetting about it? I would suggest that a one-time search engine optimization (SEO) service is missing the big picture. The search engines are constantly changing and your website is constantly changing to keep fresh content. New websites are coming online and old sites are realizing the potential of SEO bringing more competition. But how bad could it be…really? Let’s see…
May 8th, 2009 by
Paul SteinbrueckGoogle AdWords has a geo-targeting option. Churches ought to use it.
May 7th, 2009 by
Kurt SteinbrueckDuring Search Marketing Month, we wanted to give the members of OurChurch.Com an idea of what search marketing can do for their website, ministry, school, or business. So, we decided to do a series of case studies of actual search marketing clients. This week we’ll start with churches. See how church marketing has effected one church in Safety Harbor, FL…
April 22nd, 2009 by
Paul SteinbrueckHappy Earth Day! While the environmental movement is most often identified with the political left, care for God’s creation has become a mainstream issue important to many Christians. Here are 7 ways your web hosting company can help your organization take better care of God’s creation.
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