Browsing: business

Leverage is where Chris Brogan and Julien Smith take us throughout the second half of chapter four. But it was one sentence toward the middle of chapter four that’s been swirling around in my brain for the last few days… “Don’t ever sell to your audience. Instead, be their gatekeeper.”

When it comes to creating a website for businesses, there are some very crucial features that you should include. These are things that are important to maintaining your brand, keeping your customers informed and allowing your customers to get to know you or your company on a more personal level.

Over the past week I’ve written about what usability tests are, why they are beneficial for businesses and organizations and how any company/org can perform usability tests. Hopefully, everyone has already started planning their next usability test, but just in case you’re not yet sure, I thought I’d address some common reasons organizations don’t do usability tests: