Christian Web Trends Blog

A good, effective online marketing plan is the first step in a successful online marketing campaign. So, here are 10 steps to help you create a marketing plan for your organization.

You have a reason you created a website. You have goals and dreams. In order for you to achieve those goals through your website, it is absolutely crucial that you market your site. So, what does that mean for you?

Facebook has made a bunch of changes again. Understand how they affect your church, non-profit or business, and discuss strategies to make the most of these opportunities.

What if your marketing team was not just people in your department and not just all employees in your organization but your customers, volunteers, members, parents and donors? You can do it by creating a “we” culture.

I saw this awesome article, How Promise Pizza made social media pay off. It includes great tips & ideas for how local businesses can use social media, but can we apply these lessons to the church?

For those of you who lead or own a business, this is pretty compelling evidence of the importance of engaging people in social media, don’t you think?

For those of you leading churches and ministries, how does this translate to ministry?

Leverage is where Chris Brogan and Julien Smith take us throughout the second half of chapter four. But it was one sentence toward the middle of chapter four that’s been swirling around in my brain for the last few days… “Don’t ever sell to your audience. Instead, be their gatekeeper.”

When it comes to creating a website for businesses, there are some very crucial features that you should include. These are things that are important to maintaining your brand, keeping your customers informed and allowing your customers to get to know you or your company on a more personal level.

Over the past week I’ve written about what usability tests are, why they are beneficial for businesses and organizations and how any company/org can perform usability tests. Hopefully, everyone has already started planning their next usability test, but just in case you’re not yet sure, I thought I’d address some common reasons organizations don’t do usability tests:

In my previous articles about usability testing, I wrote about ways for businesses and organizations to perform their own usability testing with minimal cost, time, and difficulty. One of the great online features that make this possible is LiveStream.com with Procaster. No, this is not a paid endorsement. We were just so thrilled with LiveStream’s service when we did our last usability test that I had to share.