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I believe that every person who visits a website for the very first time arrives with the same three questions.  And the strategic use of pictures on a website can go along way towards giving visitors the answers they’re looking for.

It doesn’t matter what kind of site it is – an e-commerce site for a clockmaker in Switzerland, a site for a small church in Howie in the Hills, FL, or a health site covering the topic of back hair.  It doesn’t matter who the person is – man or woman, old or young, white, black, brown or green.  Sometimes a person is consciously looking for the answers, but often the questions lie just under the surface in the subconscious.

So, what are the three questions?

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Often the appearance of a website says more about your organizations than the text you put on it. Images of people on the site make the organization seem people-friendly. Straight text makes an organization look boring. Color schemes can make a site look feminine, masculine, childish, hip, or mainstream.
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