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I hope everyone in America had a wonderful Thanksgiving.  I’m sure you spent a great deal of time discussing Search Engine Marketing over Turkey and pie.  At night you dreamed of great search rankings, when you were able to sleep at all.  Well let me put your mind and ease as I finish up my two-part article on Search Engine Marketing looking at Link Building and Pay-Per-Click search engine advertising. (more…)

Over the past couple of weeks Mark has been writing about e-commerce, who should have it and what is involved.  E-commerce can be a great tool for your website and business, but having a simple, convenient shopping cart on your website doesn’t do you much good if nobody ever sees it.  I could decide to sell my car for two dollars (it’s worth at least $5), but it wouldn’t sell if nobody knew it was for sale.  So how do you get visitors?  Marketing. (more…)

Today, I’m continuing our E-commerce Month series of articles.  By the way, didn’t Mark do a great job with his first ever blog article last week “The Who and Why of E-commerce?“  Why not show him some love by posting a nice comment to that article?

This week I thought you all might benefit from the insight of someone who has recently added e-commerce to his website.  Sean Steinbrueck owns and operates Hard Racing L.L.C., a successful high-performance motorcycle parts and accessories distributor which he started from scratch.  Hard Racing has had a website for a number of years, but prior to adding e-commerce capability, nearly all their sales were done over the phone.  Last year Sean called me and asked OurChurch.Com to develop an e-commerce shopping cart for Hard Racing, which we did.

As you might have guessed by his name, Sean also happens to be my cousin.  Last week I interviewed him by email about his experience of going e-commerce and what he learned from it. (more…)

You’ve seen it everywhere on the Internet.  No, I don’t mean ads for another credit card or pictures of what we can all look like if we were on the latest diet, I mean e-commerce.  But if you have been unsure of what exactly e-commerce is, who should be using it, and why you should have it on your website, we hope to answer some of your questions, and put your mind at ease. (more…)