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Why GoDaddy?

By Paul Steinbrueck Feb 07, 2012 221986 CommentsWhy+GoDaddy%3F2012-02-07+19%3A12%3A06Paul+Steinbrueck

GoDaddy’s Super Bowl commercials provide a good test of Simon Sinek’s theory “People don’t buy what you do, they buy why you do it.”

communications, web hosting

Does Your Church Start with Why?

By Paul Steinbrueck Feb 01, 2012 221826 CommentsDoes+Your+Church+Start+with+Why%3F2012-02-01+12%3A04%3A32Paul+Steinbrueck

All the great and inspiring leaders and organizations in the world all think act and communicate in the exact same way. Does your church?

church, communications

cause, church, communiation, mission, purpose

Do People Really Buy Apple Products Because of Their Why?

By Paul Steinbrueck Jan 27, 2012 221765 Comments2012-01-27+21%3A37%3A40Paul+Steinbrueck

If you’re not sold on the idea that people don’t buy what you do they buy why you do it, you’re not alone. Let’s look at one commenter’s objections.

communications

cause, leadership, start with why

The Secret to the Success of Apple, MLK and the Wright Brothers

By Paul Steinbrueck Jan 26, 2012 2216912 Comments2012-01-26+12%3A43%3A25Paul+Steinbrueck

How do you explain when some people achieve things that seem to defy all the assumptions? It turns out inspired leaders and organizations do something exactly the opposite of the way everyone else does it. Find out what that is!

communications

Check Out The Impact the Stop SOPA Internet Blackout Day Had on Congress

By Paul Steinbrueck Jan 20, 2012 221612 Comments2012-01-20+17%3A05%3A41Paul+Steinbrueck

Check out this graphic showing the change in congressional support for and against SOPA before and after Internet Blackout Day.

communications, social networking

congress, graphic, sopa

Stop SOPA and Support Internet Blackout Day

By Paul Steinbrueck Jan 18, 2012 221553 Comments2012-01-18+12%3A19%3A02Paul+Steinbrueck

Reddit, Wikipedia and many other major websites are going dark in protest of Internet privacy legislation that would be devastating to the Internet and the economy. How would SOPA affect you? What can you do about it? Find out.

communications, social networking

pipa, privacy, reddit, sopa, wikipedia

7 Resolutions for Your Website in 2012

By Paul Steinbrueck Jan 05, 2012 220964 Comments7+Resolutions+for+Your+Website+in+20122012-01-05+20%3A37%3A31Paul+Steinbrueck

Happy New Year everyone! With the new year comes the opportunity to set some new goals for your online communications. Have you set goals for your website yet? If you have, share them here. If not, consider these.

communications, search marketing, social networking, web design

goals, resolutions, SEO, social media, web design

Assessing Your 2011 Communications

By Paul Steinbrueck Dec 29, 2011 220712 CommentsAssessing+Your+2011+Communications2011-12-29+19%3A51%3A45Paul+Steinbrueck

What were your 2011 communications goals? Did you meet them? What were your top communications accomplishments of 2011? Got any stories to tell of how good communications made a difference in your organization?

communications

2011, accomplishments, assessment, goals, milestones

5 Insights from the State of the Blogging Universe Survey

By Paul Steinbrueck Dec 23, 2011 2205820 Comments2011-12-23+12%3A05%3A59Paul+Steinbrueck

Results from the State of the Blogging Universe Survey are in. See what they reveal about the importance of blogs in marketing and communications.

blogging, communications

blog, blogging, marketing, results, survey

Thanks to All You Unheralded Communicators

By Paul Steinbrueck Nov 23, 2011 218745 Comments2011-11-23+14%3A39%3A30Paul+Steinbrueck

Communications is often a thankless job. So, we want to take this opportunity to thank you.

communications

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Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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