Christian Web Trends Blog

Facebook has made a bunch of changes again. Understand how they affect your church, non-profit or business, and discuss strategies to make the most of these opportunities.

What if your marketing team was not just people in your department and not just all employees in your organization but your customers, volunteers, members, parents and donors? You can do it by creating a “we” culture.

I saw this awesome article, How Promise Pizza made social media pay off. It includes great tips & ideas for how local businesses can use social media, but can we apply these lessons to the church?

For those of you who lead or own a business, this is pretty compelling evidence of the importance of engaging people in social media, don’t you think?

For those of you leading churches and ministries, how does this translate to ministry?

Leverage is where Chris Brogan and Julien Smith take us throughout the second half of chapter four. But it was one sentence toward the middle of chapter four that’s been swirling around in my brain for the last few days… “Don’t ever sell to your audience. Instead, be their gatekeeper.”

When it comes to creating a website for businesses, there are some very crucial features that you should include. These are things that are important to maintaining your brand, keeping your customers informed and allowing your customers to get to know you or your company on a more personal level.

Over the past week I’ve written about what usability tests are, why they are beneficial for businesses and organizations and how any company/org can perform usability tests. Hopefully, everyone has already started planning their next usability test, but just in case you’re not yet sure, I thought I’d address some common reasons organizations don’t do usability tests:

In my previous articles about usability testing, I wrote about ways for businesses and organizations to perform their own usability testing with minimal cost, time, and difficulty. One of the great online features that make this possible is LiveStream.com with Procaster. No, this is not a paid endorsement. We were just so thrilled with LiveStream’s service when we did our last usability test that I had to share.

In my last article I wrote about what you would need for your usability test. You can see that information here in part 1. Today, I’m going to write about the process of the usability test. How do you perform a usability test?

Last week I wrote about what a usability test is and why it is a great tool anyone and everyone should use. Usability tests can be real eye-openers, revealing things about your website that you never realized. These revelations can be the difference between having a successful website and an unsuccessful site or the difference between having a good site and a great site. It may even be the difference between whether your online company thrives or fails. Today, I’m going to write about how any company or organization can perform usability tests quickly, cheaply, and effectively.