October 30th, 2009 by
Jan CoxLeverage is where Chris Brogan and Julien Smith take us throughout the second half of chapter four. But it was one sentence toward the middle of chapter four that’s been swirling around in my brain for the last few days… “Don’t ever sell to your audience. Instead, be their gatekeeper.”
October 20th, 2009 by
Mike CottonWhen it comes to creating a website for businesses, there are some very crucial features that you should include. These are things that are important to maintaining your brand, keeping your customers informed and allowing your customers to get to know you or your company on a more personal level.
October 8th, 2009 by
Kurt SteinbrueckOver the past week I’ve written about what usability tests are, why they are beneficial for businesses and organizations and how any company/org can perform usability tests. Hopefully, everyone has already started planning their next usability test, but just in case you’re not yet sure, I thought I’d address some common reasons organizations don’t do usability tests:
October 7th, 2009 by
Kurt SteinbrueckIn my previous articles about usability testing, I wrote about ways for businesses and organizations to perform their own usability testing with minimal cost, time, and difficulty. One of the great online features that make this possible is LiveStream.com with Procaster. No, this is not a paid endorsement. We were just so thrilled with LiveStream’s service when we did our last usability test that I had to share.
October 6th, 2009 by
Kurt SteinbrueckIn my last article I wrote about what you would need for your usability test. You can see that information here in part 1. Today, I’m going to write about the process of the usability test. How do you perform a usability test?
October 5th, 2009 by
Kurt SteinbrueckLast week I wrote about what a usability test is and why it is a great tool anyone and everyone should use. Usability tests can be real eye-openers, revealing things about your website that you never realized. These revelations can be the difference between having a successful website and an unsuccessful site or the difference between having a good site and a great site. It may even be the difference between whether your online company thrives or fails. Today, I’m going to write about how any company or organization can perform usability tests quickly, cheaply, and effectively.
October 1st, 2009 by
Kurt SteinbrueckI wish I could say “why aren’t you doing usability tests? Everyone else is.” But it’s simply not true. Most companies and organizations don’t do usability testing and they are missing out on a great opportunity. Church staffers and other non-business people you need to read this too. While businesses can certainly benefit from usability testing, so can churches…and anyone else with a website for that matter. So, what is usability testing and why is it so important for you to start doing it?
June 1st, 2009 by
Paul SteinbrueckIf you’re trying to figure out how to better use Facebook within your company, church, or non-profit, this webinar sounds like it may be worth an hour of your time. How to Use Facebook for Business, Wednesday, June 3, 2009 2 PM EDT.
May 20th, 2009 by
Kurt SteinbrueckOne group, however, that has been slow to move online is local businesses. These tend to smaller businesses that only provide their product or service to a specific geographic location, their city. For them the Internet seemed, and in some ways was, to broad to be effective, but all that has been changing in the last few years. The Internet is now the most important place for local businesses to market themselves.
December 11th, 2008 by
Paul SteinbrueckChristmas (at least in America) has become way over-commercialized. For many people the season seems to be more about buying, giving, and receiving of gifts than celebrating Jesus birth. But whether you enjoy giving the perfect gift to a loved one or consider the traditional exchanging of gifts to be an burdensome societal expectation (or [...]
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