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Trust Agents 6b: Human Artist

By timschraeder Nov 9, 2009 10115 CommentsTrust+Agents+6b%3A+Human+Artist2009-11-09+14%3A04%3A47timschraeder

In social media, human is the new black… Part of becoming a Trust Agent is understanding how to maintain a human-shaped network. Here’s a few suggestions that I think could help us go a long way in adding value to our online [and offline] relationships.

social networking

Chris Brogan, Facebook, Julien Smith, Trust Agents, twitter

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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