Christian Web Trends Blog

My name is Thomas... I write the blog Over-Communicate. I am currently the Technical Director at a large Methodist church in North Florida. My background is in broadcast news and video production. You can follow me on twitter: @overcommunicate or @thomasirby

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Less Clutter, Less Noise: 5) Myth: People Care About What You Say

By thomasirby Jan 21, 2011 1984417 Comments2011-01-21+11%3A55%3A17thomasirby

You don’t know anything about the people you are trying to reach and that should bother you.

church, communications

focus, perspective

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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