By scottayres Feb 9, 2011 2001714 Commentshttp%3A%2F%2Fblog.ourchurch.com%2F2011%2F02%2F09%2Fhow-the-social-network-christmas-video-exploded-our-churchs-facebook-page%2FHow+the+Social+Network+Christmas+video+exploded+our+church%27s+Facebook+Page2011-02-09+21%3A25%3A26scottayreshttp%3A%2F%2Fblog.ourchurch.com%2F%3Fp%3D20017
Scott Ayres, social media manager for Thrive Church, explains how adding a video to their Facebook page resulted in 8,000 new fans, 320 comments, and 1.2 million views of their Facebook page.
Which best describes your organization's approach to assessing the value/ROI of social media?
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