Christian Web Trends Blog

Wife, mom, grandma, nurse, Bible teacher, writer, blogger, and deep see diver who looks for the extraordinary in the ordinary and the miraculous in the mundane. On Twitter as @SandraHeskaKing and at http://sandraheskaking.com.

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> @stickyJesus 4) Jesus: Master of buzz

By Sandra Heska King May 11, 2011 2068229 Comments2011-05-11+10%3A53%3A59Sandra+Heska+King

Word of mouth, or buzz, is the hottest, most valued marketing strategy today. But buzz is not new… it got its start in the Garden of Eden and Jesus is the master.

blogging, social networking

@StickyJesus, social networking

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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