Christian Web Trends Blog

Ryan leads marketing communications for First Baptist Church at the Mall in Lakeland, FL. Find him at twitter.com/ryanmchoate or facebook.com/ryanmchoate.

Archive by Author

Spice it Up: The Internet Mix

By ryanmchoate Oct 3, 2011 216962 CommentsSpice+it+Up%3A+The+Internet+Mix2011-10-03+11%3A00%3A57ryanmchoate

Paid marketing – Google ads, Facebook ads, paid search results, etc. – requires more commitment and risk, but offers a bigger return.

church, communications, search marketing, social networking

AdWords, Facebook, facebook ads, Google, google ads, marketing, marketing mix

Mobile Draft Day

By ryanmchoate Sep 19, 2011 215514 CommentsMobile+Draft+Day2011-09-19+11%3A18%3A53ryanmchoate

Both, mobile apps and mobile websites are needed. Which one does your organization need first?

church, web design

Android, apps, iOS, mobile, mobile apps, phones, tablets, website

The Social Media Storm

By ryanmchoate Aug 29, 2011 214496 CommentsThe+Social+Media+Storm2011-08-29+11%3A00%3A18ryanmchoate

When you get into social media, you open yourself up to people posting negative comments. Should you delete them? Ignore them? Respond? In today’s guest post, Ryan Choate looks at how to handle them.

church, communications, social networking

church, Facebook, marketing, relationships, social networking, Trust Agents

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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Polls Archive

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