By Rick Phillips Jul 25, 2011 212346 Commentshttp%3A%2F%2Fblog.ourchurch.com%2F2011%2F07%2F25%2Fweb-or-not%2FWeb+or+not%3F2011-07-25+12%3A52%3A47Rick+Phillipshttp%3A%2F%2Fblog.ourchurch.com%2F%3Fp%3D21234
The range of the cost of a website these days is vast. So, how much should you spend?
By Rick Phillips Jan 17, 2011 1980013 Commentshttp%3A%2F%2Fblog.ourchurch.com%2F2011%2F01%2F17%2Fless-clutter-less-noise-3-the-myth-advertising-creates-interest%2FLess+Clutter%2C+Less+Noise%3A+3%29+The+Myth%3A+Advertising+Creates+Interest2011-01-17+12%3A09%3A48Rick+Phillipshttp%3A%2F%2Fblog.ourchurch.com%2F%3Fp%3D19800
Advertising doesn’t create interest; at best it creates awareness. And, that is not always a good thing. Cancer has awareness, and nobody wants that.
Which best describes your organization's approach to assessing the value/ROI of social media?
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