Christian Web Trends Blog

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, elder of CypressMeadows.org, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

Archive by Author

Tactics without strategy is the noise before defeat. -Sun Tzu

How to Develop a Communications Strategy – with 6 Words

By Paul Steinbrueck May 21, 2013 243151 Comment2013-05-21+13%3A44%3A29Paul+Steinbrueck

Don’t have a communications strategy? Not sure how to develop one? You’re not alone. In this post, we prune the strategic planning process down to it’s basic elements – 6 words.

misc

communications strategy, strategic planning, strategy, tactics

People with real influence don’t talk about it, they do things

By Paul Steinbrueck May 17, 2013 243060 Comments2013-05-17+17%3A20%3A01Paul+Steinbrueck

What are you doing – online or offline – that’s having a real influence?

social media, social networking

influence, popularity

4 Common Barriers to Developing a Good Communications Strategy (and How to Overcome Them)

By Paul Steinbrueck May 16, 2013 242975 Comments2013-05-16+11%3A38%3A02Paul+Steinbrueck

Could one of these barriers be holding you back?

communications

barriers, Communications, solutions, strategy

Take the Communications Strategy Survey!

By Paul Steinbrueck May 14, 2013 242905 Comments2013-05-14+16%3A40%3A23Paul+Steinbrueck

How’s your communications strategy? Awesome? Struggling? Take this quick survey so we can help you and other organizations develop better communications strategies.

communications, featured

strategy, survey

What Is a Communications Strategy?

By Paul Steinbrueck May 13, 2013 2428314 CommentsWhat+Is+a+Communications+Strategy%3F2013-05-13+21%3A26%3A43Paul+Steinbrueck

When it comes to communications, sadly most organizations fail because they have no plan. What is included in a communications strategy? Why do you need one? Find out!

communications

Communications, plan, strategy, tactics, target audience

Join Me at the Biola Digital Conference, June 4-6

By Paul Steinbrueck May 9, 2013 242780 Comments2013-05-09+16%3A23%3A39Paul+Steinbrueck

I’ll be leading a breakout session at this year’s Biola Digital conference. Check out the details of the conference and my session!

communications, conferences

biola, biola digital, strategy

Who are the Christian communications, tech, web, social media thought leaders you listen to?

By Paul Steinbrueck May 2, 2013 2427324 Comments2013-05-02+14%3A44%3A34Paul+Steinbrueck

I love to connect with new people, share new ideas, and introduce others to people I know who they may share some common interests. So, let’s introduce each other to some thought leaders.

blogging, communications, social media

What can a pastor do in social media with just 1 hour a week?

By Paul Steinbrueck May 1, 2013 242631 Comment2013-05-01+14%3A20%3A53Paul+Steinbrueck

That’s one of the questions DJ Chuang asked me last week in our Social Media Church hangout. My answer may surprise you!

church, communications

church, social media, social media strategy, time, time management

How do you advise pastors and church leaders to manage their time on social media?

By Paul Steinbrueck Apr 25, 2013 242532 Comments2013-04-25+14%3A53%3A43Paul+Steinbrueck

Pastors are busy people. How can they manage the time they spend using social media so it doesn’t become too time consuming? I answer that question in this excerpt from the Social Media Church video interview with DJ Chuang.

church, communications, social media

church, pastor, priorities, social media, time, time management

Why SEO IS for Small Business Owners

By Paul Steinbrueck Apr 24, 2013 242447 Comments2013-04-24+13%3A08%3A18Paul+Steinbrueck

Last week Himanshu Sharma wrote a blog post titled, “Here is why SEO is not for Small Business Owners.” Here’s why he’s wrong.

business, search marketing

AdWords, business, company, search engine optimization, SEO, small business

Older Entries

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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Polls Archive

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