Christian Web Trends Blog

Communication, Marketing & Weekend Services Director at Pantano Christian Church in Tucson, AZ. Proud mother to 3 brilliant children! Thrilled to be making a difference one life at a time through my work and ministry as a worship leader. I know God has me in the right place at the right time...just trying to do it all to the best of my ability!

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Less Clutter, Less Noise: 15) Getting From Here to There

By Lisa Hamilton Feb 14, 2011 2015510 Comments2011-02-14+12%3A04%3A46Lisa+Hamilton

The “job” of communicating can be huge; the changes needed vast, but I submit to you that it all happens by putting one foot in front of the other. Invest in relationships…

church, communications

change, leadership, Less Clutter Less Noise

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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