Leverage is where Chris Brogan and Julien Smith take us throughout the second half of chapter four. But it was one sentence toward the middle of chapter four that’s been swirling around in my brain for the last few days… “Don’t ever sell to your audience. Instead, be their gatekeeper.”
Author: Jan Cox
Jan Cox
Jan is a christ-follower, wife & mother, youth ministry lifer, comedy connoisseur, story teller, jet skier, social media junkie, animal rescuer, & people watcher. She blogs at www.extraordinarynormal.com and facilitates an online conversation for students and the people that care about them at www.faithanddoubt.com.