Christian Web Trends Blog

I've been involved in pastoral ministry and church planting for the last fourteen years. Currently, I lead Reflections From The Alley, an organization that seeks to help the church reach out to the broken, the poor, and refugees. I am also a blogger and writer. My first book, "Pilgrims of the Alley: Living Out Faith in Displacement" comes out in the Winter or Spring of 2013.

Archive by Author

Tell Your Story

By davearnold Dec 27, 2012 232802 CommentsTell+Your+Story2012-12-27+14%3A22%3A00davearnold

Your story can make a difference in this amazing, and sometimes complex, internet-driven world.

blogging, communications

inspiration, Proclaim, Story

The Secret to Effectiveness in Marketing

By davearnold Aug 30, 2012 228089 Comments2012-08-30+20%3A45%3A10davearnold

Do you cringe at the sound of the word “marketing?” In today’s guest post, Dave Arnold shares the secret to marketing in a way that is both effective and consistent with the teachings of Jesus.

communications

generosity, marketing, social media, tribe-building

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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Polls Archive

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