Christian Web Trends Blog

Crystal Rowe is the primary author over at SoulMunchies.com and a contributing editor at Bibledude.net. She has a heart for making the church and the Christian faith real and relevant to the world around her. Crystal is married to her perfect match, David and is Mommie to the two sweetest kitties on earth.

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> @StickyJesus 2) Jesus: the stickiest story ever told

By Crystal Rowe May 6, 2011 2064619 Comments2011-05-06+11%3A00%3A22Crystal+Rowe

It’s not connection that we are all seeking. It’s community. Community can be summarized using 4 A’s: awareness, authenticity, adaptation, and action.

blogging, social networking

@StickyJesus, discipleship, ministry social networking

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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