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Trust Agents 3a – How Trust Works

By Adam Shields Oct 23, 2009 9039 CommentsTrust+Agents+3a+-+How+Trust+Works2009-10-23+13%3A25%3A19Adam+Shields

I explored Amazon in preparing this post. I am reading Trust Agents on my Kindle. But I was in Chicago earlier this week and left the kindle in the rental car. I was caught up, but hadn’t read my part yet. So I discovered that you actually can read a whole chapter (once you close [...]

blogging, social networking

Trust Agents

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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