Take a guess at how many changes Google made to its search engine last year…
That is what Google’s updated How Search Works website says, and works out to an average of more than 4 updates a day!
In addition to the those 1,653 updates, Google also did 130,336 Search Quality Tests, 18,015 Side-by-side Experiments and 9,800 Live Traffic Experiments.
The How Search Works website provides lots of other interesting behind the scenes info about Google. I encourage you to check it out.
Search Engines are Constantly Change, Are You?
My big takeaway from this is that Google continues to change at a very rapid rate. One of the biggest SEO myths is that a website can be optimized for search once and then its search rankings should be good for the long haul. Nothing could be further from the truth, so don’t fall for quick fix or one-and-done SEO service.
SEO is an ongoing project, not set-it-and-forget-it. -Rebecca Lieb
This is why we don’t even offer 1-time SEO services. All of our Christian SEO and church SEO services include ongoing monitoring and maintenance. The number of times this has prevented one of our clients’ search rankings from completely tanking are too numerous to count.
What do you think?
- Are you surprised by the number of updates Google made last year?
- Do you have a plan for ongoing monitoring of your website, search rankings and search engines, and making necessary optimization changes? If so, what does it look like?