Easter is now in the rear view mirror. If you’re a pastor, church communicator or heavily involved in church ministry, I hope you can take a breath now. But you’ve got one more important Easter task to do…
Review Your Easter Analytics
Hopefully, you’ve already done some reviewing of your Easter services and related events, gotten feedback from members of your team, and made notes about what worked well and what didn’t. You’ll be able to learn from these observations and make next Easter even better.
What about your website? Your emails? Any social media you used? Any online advertising you did? Have you reviewed how they did?
You should have your website connected with an analytics system like Google Analytics. Using analytics you can answer important questions like…
- How did website traffic the week before Easter this year compare to the week before Easter last year?
- How did website traffic the week before Easter this year compare to a month ago?
- Look at the sources of your visitors in the week before Easter to last month and last Easter? Which sources saw the biggest increases? Organic search? Email? Facebook? This will give you a good idea of how well your Easter marketing and outreach worked.
- If you’re website is connected with Google Search Console, look at your search analytics to see which keywords were searched most often to find your website.
Most people seem content to just guess as to what worked and what didn’t work with their website and online communication, but…
Smart people make data-based decisions.
This is why one of the first steps we take when starting a new Christian SEO or Church SEO service is configure their website with Google Analytics, Google Search Console, and Bing Webmaster Tools. With these tools we and our clients can make good data-driven decisions, which help them better live out their mission online.
- Have you reviewed your Easter analytics? Why or why not?
- If you have what secrets did your Easter analytics reveal?