For many churches, Easter is the most attended service of the year, which also makes it the biggest opportunity to connect with people seeking a church to worship with on Easter.
According to the Pew Research Center…
More Americans search for “church” around Easter than at any other time. -Pew Research Center
There are several things your church can do to help those who are searching.
Start with the Church SEO basics that apply all year:
- Eliminate SEO Killers. Connect your website with Google Search Console and Bing Webmaster Tools which will tell you if there are any problems with your website that prevent it from being read by search engines.
- Mobile Friendly. Make sure your website is mobile friendly. The is important for good search rankings and a good user experience.
- Local Listings. Claim your local listings in Google Maps, Bing Maps and Yahoo Maps. Make sure all the info there is up to date.
- NAP. No, don’t fall asleep… Make sure your church name, address and phone number are in the header or footer of your website (top or bottom of every page).
Optimize Your Church Website for Easter
Once you’ve taken care of the basics that are essential for good search rankings, there are some additional steps you can take to connect with people who are searching before Easter.
- Create an Easter page – Like we said last week when discussing SEO for Events, don’t just mention Easter services on an existing page like your homepage, calendar or upcoming events page. If you want it to be found, create a page just about your Easter services.
- Create a page for other Easter events – At the risk of sounding redundant, you should have a separate page for every event you are organizing. Hosting a Seder Dinner? Create a page for it. Putting on an egg hunt? Create a page for it.
- Promote and link to all events on your homepage. This will help both human visitors and search engines that visit your homepage to find your event pages.
- Share your Easter events on social media. Social media shares and likes help search rankings. Plus the more people who see the event in social media, the more links it will get.
- Email newspapers and community groups. Many newspapers and community websites list upcoming events. Email them and see if they’ll post and link to info about your Easter events.
If you have any questions about optimizing your site for Easter or general church SEO questions, post them in the comments.
- What is your church doing for Easter?
- What if anything are you doing specifically to connect with people searching online for Easter services and events?