Do you have hopes and dreams for 2017?
Of course you do.
But there’s a big difference between wishful thinking and making our dreams a reality. As Steve Keating says…
We seldom fulfill our dreams until we turn them into a goal and develop a plan to achieve them. -Steve Keating
Here at OurChurch.Com we’re in the midst of strategic planning for 2017. In our strategic planning process, we set 4 types of goals. These 4 types of goals, are universal. They can be applied to any kind of organization as well as personal goal-setting.
4 Types of Goals to set for 2017
1) Objectives – Objectives are broad goals like connect with people in our community, serve the poor, increase sales, or become a better parent. They define what you want to accomplish but not how.
2) Projects – Projects goals are the “how;” they’re specific things you’re going to do to accomplish your objectives. For example, if one of your objectives is “connect with people in our community,” your project goals might be 3 outreach events, 2 community serving events, offer an evangelism training seminar, make our website mobile-friendly and optimize our website for search engines.
3) Processes – Process goals are also how you’re going to achieve your objectives. But while projects goals are achieved when the project is complete, process goals are ongoing activities. Some examples of process goals are send follow-up cards to new church visitors every Monday, update the website every Tuesday, write a weekly blog post or post new content to Facebook four times a week.
4) Metrics – Metrics are the specific data you’re going to track and the specific number you want to reach to indicate success. Numerical goals are things like increase sales by 10%, reach 1,000 website visitors a month by the end of the year, or 200 interactions on Facebook a month.
A note about metrics… they are controversial. A lot of Christians, especially church leaders, don’t like metrics or numerical goals because they are outcome goals, and God is largely responsible for outcomes. If that’s how you feel, I understand and respect that. Feel free to share your view on that in a comment.
Regardless of your perspective on metrics, the other 3 types of goals – objectives, projects and processes – are all a matter of discerning, “What is God calling us to do?”
If we don’t pray about these things, ask God for guidance and write down where we sense him leading us, we have a tendency to get distracted, lose our way, or forget exactly what God has called us to do.
- Have you set 2017 goals for your organization? Why or why not?
- Which type of goals are you and your organization setting this year?