There are a lot of things to worry about when it comes to your search rankings…
1) 80% of people who are looking for a church start their search online. If something happens to your church’s search rankings, most people won’t find your church.
2) Most online purchases start with a search. If something happens to your business’s search rankings, you could experience a big drop in business.
3) While updating pages on your website, you could inadvertently change or eliminate optimized parts of the page causing your rankings to drop.
4) Google and other search engines frequently update their search ranking algorithms. These changes could cause your search rankings to drop.
5) If you (or someone you hire) designs a new website for your organization, the new website will not be optimized and your search rankings will drop.
6) Your competitors are optimizing their websites, creating content and engaging in social media to get their search rankings to improve. This may cause your search rankings to drop.
With all of these things to worry about, it may be hard to sleep at night. Or ever go on vacation.
That’s why a good comprehensive SEO plan includes:
- Monitoring and regularly reviewing search rankings
- Monitoring changes to your website
- Monitoring changes in search algorithms and adjusting the SEO plan accordingly
- Creating helpful, relevant content
- Sharing content and engaging people in social media
These are all components of the SEO services we provide.
The reason we worry about SEO? …so, you don’t have to.
Do you worry about your search rankings? Why or why not