Imagine for a moment you are a doctor who has discovered a cure for cancer. Your discovery has the capability to extend the life of millions of people facing the tragedy of an early death.
But between your discovery and administering the cure there is a gap – an information gap.
Doctors treating cancer patients need to know about it. Patients need to be informed of the new treatment option. Without that information, no one is cured.
Communication bridges the information gap.
But information alone is not enough.
There are thousands of people every day pitching new cures for everything from depression to toenail fungus. Ultimately, for people to be cured by your new discovery they have to take action. Between your information and their action is another gap – a motivation gap.
Great communication bridges the motivation gap.
Great communication connects with people, it provides compelling evidence that your solution will change their life for the better, and provides clear “next steps” for them to take. It motivates people to action.
It would be tragic if you discovered a cure for cancer and then botched its communication so that either people were never informed about it or could not act on it, right?
It is just as tragic if you botch your communications.
Your church, school, ministry or business has an important mission!
- To introduce people to God and help them follow Him!
- To provide an exemplary educational foundation so children can fully utilize their gifts!
- To help people who are hurting!
- To provide a product or service that will improve people’s lives!
You’ve identified a major problem. You have the solution to that problem…
Communicate the Cure!
Over the next few weeks, I’ll be writing more about how to communicate effectively and bridge both the information and communication gaps, so stay tuned! Subscribe and/or follow us Facebook or Twitter.
Today I want you come away from this post knowing how important your job as a communicator is.
So, go ahead and post a comment. Share with me and your fellow readers – what is the problem your church, school, ministry or business is solving and what is your solution?