How often should your website be redeisgned?

website-redesign-how-oftenWe see it all the time.  We go to our bank, church, or children’s school website and they have a new look.  Some of the time, we don’t mind the new look, while other times it makes it more difficult to find the information we want.  So what about your organization’s website?  How often should it be redesigned?

There are many factors to consider when making a decision about redesigning your organization’s website:

  1. How long has it had the current design?  Design trends change every few years, as well as website technology.  So to keep from having a website that looks outdated, it is typically good to redesign your website every 2-3 years.
  2. What is the feedback from you hear from those visiting your website?  Do your visitors like your website?  Is it easy to navigate?  If those who are visiting your website like the experience and find it easy to use, then it is not urgent to make a change soon.  However, if much of the feedback you receive is negative or mixed, you probably need to make some changes in the near future.
  3. What is your budget?  Although we would all like to have an unlimited amount of resources, that is simply not the case.  So how often and how extreme the changes you will be able to make to your website will be influenced by the amount of resources you have to use.
  4. Doesn’t have to be all or nothing.  Just because it may have been a long time that your website has had its current design, if you either do not have the budget or the need to undergo a complete overhaul, you may be able to implement a few smaller modifications to the design or structure of your website to give it a new look or improved user experience.

What are your thoughts?  Does your website need to undergo a redesign?  How long has it been since your website’s design has been changed?  Share your feedback on how often a website’s design should change?

Want to discuss this more in depth? Join us for Open Q&A with OurChurch.Com every Thursday at 1 PM ET.

Mark Steinbrueck is President and Co-founder of OurChurch.Com. He is a member of Generations Christian Church, a husband and father of 3. He is a huge Cardinals baseball fan and bleeds Garnet and Gold. Find on Google+.

One Response to “How often should your website be redeisgned?”

  1. I agree there should be a reason. Those are some good things to consider when determining if and when you should redesign your site.