Amazingly accurate, wouldn’t you say?
Communicators don’t have to be prophets
When I’m engaged in conversations about ministry and technology one of the most common questions people ask is, “What do you see as being the major trends in Internet technology in the next 5 or 10 years?”
It’s an interesting question, and its fun to speculate, but for most communicators it really doesn’t matter.
Our job is to communicate with with our target audience using the media and communications channels they are currently using.
I don’t need to know now if Vine or Google Glass will be the next big thing. If and when a significant percentage of the people I want communicate are using them, I will learn learn the platforms and adjust my communications strategy if I believe its the best use of my resources.
In the mean time, I’ll focus on making the most of the technology people are using now – websites, email, Facebook, Twitter, YouTube, twitter, mobile, Google+ – and continue to watch communications trends. That’s plenty challenging. 🙂
How about you? How far out into the future is your focus?