It’s a controversial question. Should SEO (search engine optimization) companies have guarantees or not? Many do not. Some, like OurChurch.Com, do. So, what’s the debate? Why are so many SEO companies unwilling to offer a guarantee?
If you boil down the topic, it’s really a question of whether you view a guarantee as claiming the ability to control a specific outcome or do you view it as partnering and sharing the risk for accomplishing a goal.
Many SEO’s view a guarantee as claiming the ability to control specific outcome of the service. Since no search engine optimizer can actually control the rankings and there are so many factors that go into a ranking, these SEO’s simply say they can’t control it so there is no guarantee.
At OurChurch.Com, however, our understanding of the guarantee is shaped by our mission. Our mission is to partner with Christian organizations to help them achieve their mission online. Our focus is on your organization achieving its mission. So, we see the guarantee as partnering with you to achieve your mission and being willing to take on some of the risk when doing that. That’s what a partnership is, sharing responsibilities, risks, and rewards. So, we offer a guarantee because we are confident we can accomplish what we say we will and our end goal is for you to achieve your mission.
“Hi I’m Mark Steinbrueck and this is Kurt Steinbrueck we are with OurChurch.Com. On this video we are going to address the question of should SEO companies have guarantees?..” You can view the full transcript at: Should SEO Companies Have Guarantees.
Check out other video posts in this series Everything You Ever Wanted to Know About SEO
What do you think?
- Should SEO companies offer a guarantee?
- Would the fact that one company offers a guarantee and others do not affect your decision of which company to choose?