What Does It Take to Rank Well for My Keywords?
By Kurt Steinbrueck
Mar 6, 2013 
7 Comments
We have a lot of people who come to us wanting to rank well for a specific keyword. They typically will ask something like, “What is it going to take for me to rank well for my keyword?” Often times, they are looking for a set answer, but the reality is that different keywords require different levels of SEO (search engine optimization).
For example, it takes more SEO related work to rank well for “God” than it does to rank well for “Things that God said about eating peanut butter on a Tuesday”. There are simply a lot more websites competing for “God” than the peanut butter keyword.
In the video below, we’ll take a look at some of the SEO strategies that are used to get a website to rank well for their target keywords. How much will be enough for your keywords, depends on how competitive they are.
“Hi I’m Mark Steinbrueck and this is Kurt Steinbrueck. We are with OurChurch.com, and on this video we are going to answer the question, ‘What does it take to rank for…’” You can read the full transcript at What Does It Take to Rank Well for My Keywords?
Check out other video posts in this series Everything You Ever Wanted to Know About SEO
Did you find the video helpful? What new insights about search rankings did you gain from the video?
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I enjoyed the video very much. You simplified the subject and made it easily understood by the non-IT professional. But I would like to see you follow it up with something which is becoming more prevalent. The last five churches I worked on the SEO, which on the SEO-MOZ bar ranked 0, I found 3 of them were penalized by the search engines. They were church sites which had the site for an extended period of time. It would be nice to put out a piece, to follow this, on how to avoid search engine penalties.
Hi Tommy. Thanks for the suggestion. I like the idea. I think I should be able to come up with something. I have a video I'm working on, "Blackhat SEO: Mortal Sins to Avoid in SEO" which will be published later this month, but I also like the idea of something like "How to Avoid Google Penalties".
Hi Tommy. Here's the post, "How to Avoid Being Penalized by Google": http://blog.ourchurch.com/2013/03/19/how-to-avoid… Thanks for the suggestion!
Local SEO is fast becoming (if not already) a completely separate SEO discipline. Google and the other SEs are making a big distinction between a user having local intent in their searches and a user just looking for general information.
Love the basic SEO information though. We can never review the basics enough when it comes to effective SEO.
I think the biggest piece of advice is to find a way to incorporate your normal ministry workflow into online platforms. It may take some adjustment at first but just like going from a typewriter to a computer, the benefits will snowball.
Great suggestion Ben. One of the hardest things organizations face is finding the time to create content and interact with people online. By changing the workflow to naturally include that, it saves time and makes you more consistent.
I also agree that local SEO is, at this point, almost it's own discipline. In fact, I agree so much that I've put together another video, The Five Essential Elements of Local SEO, which we plan to publish at some point. I have to work it into the schedule.
Looking forward to seeing that.
Here is it Ben: http://blog.ourchurch.com/2013/04/01/the-5-essent…
God bless!